Blueprint for Advancing Affordable and Domestically Produced Super-Efficient Ceiling Fans in India

India's ceiling fan market — 584 million fans in use, 60 million sold annually — sits at a critical inflection point. As rising temperatures and rapid urbanization drive cooling demand, the sector accounts for over 25% of residential electricity consumption, making it one of the highest-impact levers for national energy efficiency.

GreenTree, in partnership with NRDC India, developed the blueprint for super-efficient ceiling fans by 2030 (CF30) — a rigorous, stakeholder-driven strategy to mainstream super-efficient, domestically manufactured ceiling fans across India by 2030. Grounded in industry consultations, technical analysis, and policy mapping, the blueprint defines a clear pathway across four intervention areas: (i) design and material innovation, (ii) enhanced testing standards, (iii) demand creation, and (iv) supply chain ecosystem development.

The CF30 framework targets fans consuming as little as 21 watts (Service Value ≥10), with entry-level models priced at INR 1,300 — making high efficiency accessible at scale. Full implementation could result in a large amount of annual energy savings, strengthen domestic manufacturing, and reduce India's dependence on imported components like controllers.

CF30 aims to document solutions that are technically sound, economically viable, and built to deliver impact at scale. Read Full Report Here.